 I’m building a new brand to attract younger audiences to Queen's Film Theatre.

 I’m a Young Consultant for the British Film Institute’s FAN.

 I founded New Notions a pop up cinema, screening documentaries that matter for people who care.

I’ve recently produced,

🌈 Rocky Road to Equal Marriage (2020) an archive film charting the journey of the equal marriage campaign in Northern Ireland.

Ceasefire Generation (2020) a landmark doc series on the first generation to grow up in ‘peace time’ in Northern Ireland.

Project Showcase—NEW NOTIONS

It’s an experiment—a story production studio. I founded New Notions in 2016, since then have launched;
 a pop-up cinema
 a feature length film
+  more soon

Heck, let’s see

I write articles on cinema on Medium here .


Aaron Guthrie graduated from Film & Television Production BA at University of Westminster, London. He’s originally from Donegal, Ireland.

He founded and is currently producing New Notions— a production company creating factual stories and cinema events.

With New Notions he produced Boat Builders a feature length documentary based on characters and archive film of Belfast’s shipyards funded by Northern Ireland Screen.

He produced Rocky Road to Equal Marriage (2020) a landmark archive film charting the story of the equal marriage campaign in Northern Ireland through established archives, BBC NI, NI Screen, NVTV. The premiere in Queen’s Film Theatre on February 27 2020 included this panel

He’s currently staff at Queen’s Film Theatre where he creates new strategies for attracting young audiences in line with BFI Strategy 2022.

He has advised the development of a yearly conference on cinema exhibition This Way Up in Liverpool 2018 and December 2019 edition in Nottingham.

At This Way Up 2018, he gave a talk about changing cinema audience behaviour illustrated with a landmark example of behaviour change—when cars entered our city streets.

At This Way Up 2019, he gave a short talk on creating a new brand for young audiences work at Queen’s Film Theatre called LUMI. And led a discussion on the theme of resilience for popup and community cinemas.

His current interests are investigating ideas of impact through documentary film, cultivating new audiences + data.

Aaron is a member of Centre for Documentary Research at Queen’s University, Belfast.